Marketing - 1680 Words

Market Profile for Cosmetics/Skincare/Toiletries in the Taiwan Market 1 MARKET STRUCTURE 1.1 Size 1 The size of Taiwan’s cosmetics, skincare and toiletries market is estimated at around NZ$4 billion a year. Major consumers are females aged between 20 and 39 and the average amount of money spent by a woman with purchasing power is around NZ$700 a year. Skincare products constitute the biggest share (48 percent) of the overall cosmetics, skincare and toiletries market. In terms of product function, skin whitening, anti-aging and moisturiser are the three most popular products. Anti-aging products are around 30 percent of the skincare product market. In the past few years, the growth of antiaging products has been around 60 percent per†¦show more content†¦International brands such as Shiseido (the market leader which has 11 percent of the Taiwan market), Clinique, Estee Lauder, Lancome, Elizabeth Arden, Max Factor, New Zealand Trade and Enterprise 2 Christian Dior, Bobby Brown and Shu Uemura are the leaders at the high-end of the cosmetics market. There are some domestic brands in the medium-priced levels, but foreign brands are still dominant overall. An increasing number of local brands, for example FORTE, have entered the market and are performing very well with strong promotional campaigns. 2.2 Marketing Strategies It is important to appoint a good agent or distributor as your partner to develop the Taiwan market together with appropriate backup support through product launches, education seminars and ongoing promotional and after-sales support. 2.3 Distribution Channels Distribution channels in Taiwan include traditional physical and emerging virtual channels. Traditional physical distribution channels include health and beauty stores, beauty salons, department stores, supermarkets, hypermarkets and convenience stores. Emerging virtual channels include multi-level marketing, catalogue ordering, internet shopping and television-home shopping. Like many other countries, physical distribution channels are very expensive in Taiwan. Virtual channels are relatively inexpensive in comparison. Therefore, there is an increasing trend in Taiwan to first launch a product through virtual channelsShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. 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This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Analysis Of The Movie Cycles - 2059 Words

Our film, Cycles, is a comedy/drama about a student who witnesses two men getting rid of a body on his way home at night. When they notice him, he steals a bike and escapes and struggles with a haunting paranoia of the two â€Å"gangsters† finding and killing him. The film ends when the doorbell rings suddenly and he reluctantly opens it expecting to see the men. Instead he sees a girl who wants her bike back after he stole it. He returns and bike and turns around relieved, only to be clobbered by the two men who had been waiting for him after all. They go to dispose of his body, but a woman sees them and the film ends with them looking at her, implying that the story loops on itself. In a television drama, it’s important that the audience can†¦show more content†¦In the 19th century, Gustav Freytag notice a similarity in plays and books and created a diagram to demonstrate this, which consists of 5 milestones in the story: 1. Exposition/Introduction: This is where the main characters (and some supporting) are introduced and we get a look into their regular lives before their journey begins. This is also where we see some minor conflict which could build into the main goal. 2. Rising Action: This is where the character’s mission is made clear and they begin their journey. Obstacles are introduced to prevent the protagonists achieving their goals. 3. Climax: The rising action continues building drama until the biggest obstacle lies before the characters, sometimes confronting an antagonist, which they may or may not overcome. 4. Falling Action: Things become clearer and the characters, depending on if came out on top during the climax, are either closing in to their goal or feel their furthest away from it. To create suspense, this is normally where a twist would come in, a successful protagonist could find out their friend was working against them the whole time, or a failed hero discovers something new that gives them another chance. 5. Conclusion: This is where we see the characters triumph or fail and the following consequences. We might see them return to normality or see the backlash after failing their task. This normally gives the audience a sense of closure and

Poverty is one of the worst issues in the United States Free Essays

Poverty is one of the worst issues in the United States. Despite this, poverty has potential to be fixed. Poverty as Capability Deprivation introduces â€Å"capability deprivation† as a method for lowing poverty and strengthening society. We will write a custom essay sample on Poverty is one of the worst issues in the United States or any similar topic only for you Order Now Amartya Sen emphasizes social gender roles and other countries’ prioritization on health, education, and job training. We are told that these are areas where United States lacks focus. In The Capabilities approach and Social Justice By Martha Nussbaum, similar issues are addressed and the text supports the same claims that Sen introduces. Nussbaum, however, goes further. She moves into the areas of social justice, gender justice, and the central human capabilities. She proves that central human capabilities are important traits that we have within ourselves, but fail to strengthen due to the lack of experience, skills, and resources. In the last reading, Swamp Nurse by Katherine Boo, we see an example of a case study that took place in Louisiana. This case study focused on what can be done for the part of the population living in poverty. The article examined programs made to help these people in poverty and enhance their skills so that they can find a job, properly care for their children, and take care of themselves. These programs are centered around steps and lectures on health, education, and social skills. Capability deprivation is a more powerful approach to fighting poverty than focusing on the income of the poor because it creates an independent population rather than a government dependent population. At current, low income people are dependent on the government without earning it. They are forced to rely on the government because they do not have the skills, jobs, or means to provide for their families due to their impoverished situations. If we raise the incomes of the poor we would have more balance in our society. Ideally it would be best to raise the income slightly as well as creating programs to teach the poor new trades and skills because this would open more opportunities for people that are in poverty. Capability deprivation is the key for helping fight poverty because it empowers poor people to motivate themselves to get out of poverty. Sen begins to explain ways to enhance capabilities and how other countries show importance to education and health as he says† Asian economies – first Japan, and then South Korea, Taiwan, Hong Kong, and Singapore, and later post-reform China and Thailand and other countries in East Asia and southeast Asia- have done remarkably well in spreading the economic opportunities through an adequately supportive social background, including high levels of literacy, numeracy, and basic education; good general health care; completed land reforms; and so on†( Sen 3). Sen states that in the Asia countries they are more focus on providing education and health care for free then providing just and people depending on government help. This is not only in Asia countries but in Latin America countries. Having Cuban roots my family tells me how things are different from the United States and some of the things that the Cuban society focused on. For example my aunt has never paid school tuition and she went to school to be a doctor. She is very proud that she is and can provide for her family. Another big thing is that they do not pay for health care, its free for her and her family. In many Latin Americas this follows as well. Sen believes in capability deprivation and proves facts that this can lower poverty in many societies, Sen states â€Å" Better basic education and health care improve the quality of life directly; they also increase a person’s ability to earn income and be free of income-poverty as well. The more inclusive the reach of basic education and health care, the more likely it is that even the potentially poor would have a better chance of overcoming penury† ( Sen 3). Sen is explaining that we have many different always to improve poverty and isn’t just providing people with financial help from the government but, its providing them with the basic educational skills, health care and social skills. To have a foundation of basic knowledge to help provided for yourself, to find jobs, know how to take care of yourself and family. Making the society dependent on government help is not going to help these people in the long run because they have become so dependent on getting financial support that it makes it hard to become independent. The government should provide for more programs to enhance the human inter capabilities that we already instinctively have. In the Holy Bible there is a passage where John teaches the people how to fish rather than just giving the hungry people dinner. You are teaching a group of people to fend for hemselves, to acquire what they need by means that they have learned. In giving the poor skills to raise their income, or the ability to do so, you are eradicating poverty. You are not treating it like a chronic disease you are curing it. By the government providing necessary services that accentuate people’s natural abilities capabilities, they are creating a society that tries to help itself rather than relying on just funding. That goes next to what Nussbaum discusses about the central human capabilities that we have. These categories are: life, bodily health, bodily integrity, senses, imagination, thought, emotions, practical reason, play, control over one’s environment and affiliation. Each of these categories has its own meaning and is a natural aspect of our lives that we understand innately. Nussbaum specifies that not everyone reaches these capabilities. Out of the ten capabilities, the three most important are: â€Å"control over one’s environment†, â€Å"bodily health† and â€Å"sense and imagination. The environment includes one’s political view, being able to participate effectively in political choices that govern one’s life having the right of political participation and protections of free speech association. Bodily health includes staying healthy and taking care of one’s body. This also includes being adequately nourished and having adequate shelter. Lastly, sense, imagination and thought exist as senses we use. To imagine, think and reason and to do these things in a â€Å"truly human† way, a way informed and cultivated by an adequate education, including basic mathematical and scientific training are all part of this category. This also includes using imagination and thought though experiencing and producing works and events. Why does Nussbaum think these human capabilities are important? She states â€Å"Central human capabilities as a focus both for comparative quality of life, basic political principles of the sort that can play a role in fundamental constitutional guarantees. These ten capabilities are supposed to be general goals that can be further specified by society. In some form, all are part of a minimum account of social justice: a society that does not guarantee these to all its citizens, at some appropriate threshold level, falls short of being a fully just society, whatever its level of opulence† ( Nussbaum 5). This statement demonstrates that it is not only important to further education, but Sen and Nussbaum are also implying it’s often the most basic aspects of life that are forgotten. Certain programs would help to enhance people’s lives and help them become independent. Nussbaum says that you have to be dependent before becoming independent. How to cite Poverty is one of the worst issues in the United States, Papers